The idea for Rusty Threads was, born from a recognized gap in the men's clothing market in Rome. Driven by the lack of options for comfortable and casual men's wear, Auston & Brey seized an opportunity when another local business reached out offering their soon-to-be-vacated space. It was an obvious sign of being faithful to the Lord’s path for their life, the timing was impeccable; they secured the location just as the first product shipment arrived, paving the way for Rusty Threads to open by the end of August 2024.

What sets Rusty Threads apart is its dedication to providing men with stylish yet relaxed clothing options, straying from the traditional suits and formal wear already offered in their town. Auston & Brey are deeply embedded in the community, continuously supported by a network of family and friends who contribute to the success of their business ventures.

Their story is not just about fashion; it's about following a path laid out by faith and a desire to fill a void within their community. Their boutiques are more than shops they are spaces of connection, creativity, and community.